The story of ARM – past and future

The designs behind microprocessors in millions of gadgets worldwide come from ARM Holdings – one of the U.K.’s most successful companies. Despite this, in a BBC interview, company president, Tudor Brown, says that the company has no plans to actually make the devices but rely on a system of royalty fees and licenses.  "It's often discussed, but dismissed…fairly quickly…I've always said it's not the technology that's driving this company forward, it's the business model that's put ARM where it is today.” There were initial product design failures in the early nineties on a joint project to develop the world’s first PDA (personal digital assistant). However this led to engineers developing skills in low-power usage design – one of the company’s key design principles. After huge sales linked to the mobile industry, ARM now has its new ‘Flycatcher’ microprocessor design, used to connect a new range of appliances to the internet. Read the full interview here http://www.bbc.co.uk/news/technology-18054164